Elucidating the decision-making process through objective data
Creativity
Summary
This research is to capture the movement of brain waves（EEG） at the very moment when people make decisions, and to find out which values of brain waves are high enough to make satisfactory decisions, using the most common decision-making process in daily life, i.e., the purchase of products, as experimental material. Decision making is a phenomenon that appears not only in marketing, but in all other situations, and we envision extending the research to other fields based on this study.
SDGs
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11. SUSTAINABLE CITIES AND COMMUNITIES
17. PARTNERSHIPS FOR THE GOALSProject Members
About Project Members, ResearchersNote: ◎ indicates the project leader
| Name | Affiliation | Position | Field of Specialization/Research Interests |
|---|---|---|---|
| ◎ Akira Shimizu | Faculty of Business and Commerce | Professor | Marketing Strategy, Consumer behavior |
| Yasue Mitsukura | Faculty of Science and Technology | Professor | Bio-signal processing, Intelligent informatics, Sensing, denoising, and feature extraction, Sleep engineering |
| Leonard Lee | National University of Singapore | Professor | Consumer Behavior, Experimental social psychology |
| Ian Phau | Curtin University | Professor | Global marketing, Brand marketing |
| Jeff Inman | Katz School of Business, University of Pittsburgh | Professor | Retail Marketing, Consumer Behavior, Marketing Research |
| Takashi Teramoto | Yokohama National University | Professor | Retail Marketing, Marketing Research |
| Kaichi Saito | Meiji Gakuin University | Professor | Marketing Science |
| Naoki Akamatsu | Meiji Gakuin University | Associate Professor | Consumer Behavior |
| Jyunji Miyamoto | Faculty of Business and Commerce | Doctor Course Student | Retail Marketing, Consumer Behavior |
