Research on service ecosystem design for creating shared values through behavior change
Creativity
Summary
This research aims at developing a novel social design approach to create shared values by integrating behavioral design and service ecosystem design. In particular, it tries to connect human behavior change with structural transformations in roles and relationships among various stakeholders generating solutions to social problems with innovative business opportunities.
SDGs
3. GOOD HEALTH AND WELL-BEING
9. INDUSTRY, INNOVATION AND INFRASTRUCTURE
12. RESPONSIBLE CONSUMPTION AND PRODUCTIONProject Members
About Project Members, ResearchersNote: ◎ indicates the project leader
| Name | Affiliation | Position | Field of Specialization/Research Interests |
|---|---|---|---|
| ◎ Masanao Takeyama | Faculty of Economics | Professor | Service design, Economic geography |
| Kahoru Tsukui | KGRI | Temporary Staff Member | Service design |
