A Research on the Integration of Behavioral Design Techniques into Service Design Methodology

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Summary

This research tries to integrate the data-driven techniques of behavioral design into the human-centered approach of service design in order to improve the efficiency of service design process and also promote effective communication among stakeholders. In particular, it aims at developing a tool to apply the behavioral design patterns to support the ideation of service concepts for helping desirable behavior changes.

Project Member

Note: "◎" indicates the research project leader.

Name	Affiliation	Position	Field of Specialization / Research Interests
TAKEYAMA , Masanao	Faculty of Economics	Professor