Research on service ecosystem design for creating shared values through behavior change

Creativity

Summary

Takeyama

This research aims at developing a novel social design approach to create shared values by integrating behavioral design and service ecosystem design. In particular, it tries to connect human behavior change with structural transformations in roles and relationships among various stakeholders generating solutions to social problems with innovative business opportunities.

SDGs

3. GOOD HEALTH AND WELL-BEING3. GOOD HEALTH AND WELL-BEING
9. INDUSTRY, INNOVATION AND INFRASTRUCTURE9. INDUSTRY, INNOVATION AND INFRASTRUCTURE
12. RESPONSIBLE CONSUMPTION AND PRODUCTION12. RESPONSIBLE CONSUMPTION AND PRODUCTION

Project Members

About Project Members, Researchers

Note: ◎ indicates the project leader

TAKEYAMA, Masanao Faculty of Economics Professor Service design, Economic geography