A Research on Creative Productivity Enhancement Applying Behavioral Design - Developing an Idea Prototype
Creativity
Summary
This research tries to develop a behavioral model of effective idea generation workshops to generate a prototype for a service to enhance their creative productivity by integrating approaches of human-centered design and behavioral science such as behavioral economics and psychology. Through the research process, it also promotes the international exchange among behavioral scientists and service designers.
Project Member
Note: "◎" indicates the research project leader.
| Name | Affiliation | Position | Field of Specialization / Research Interests |
|---|---|---|---|
| ◎TAKEYAMA,Masanao | Faculty of Economics | Professor | Service design, Economic geography |
| TSUKUI,Kahoru | Keio University Global Research Institute (KGRI) | Guest Institute Member | Service design |
